Kukje Market, near PIFF Plaza, is a confusing sprawl of small alleys filled with small shops. It is hard to navigate, even with a compass and a native guide. However, it isn't hard to find the area that specializes in Western products like drugs, cosmetics, foods, and alcohol. Take the subway to Jagalchi station (number 10). Walk out the PIFF Plaza exit (number 7), the next street in front of you is a wide street for auto traffic. Turn left and stay on that side of the street, don't cross over. You will know that you are on the correct street, because within a long block you will see signs for Outback Steak house and the entrance to PIFF Plaza (across the street, a walking street). As you continue walking down the street, you will start passing entrances to an underground shopping mall. Just beyond the third entrance you will find a store specializing in teas, and then one where you can buy coffee at wholesale prices. The alley/walking street JUST BEFORE the next subway-shopping entrance (#4) is the one you want to turn in to. When you turn left into this narrow lane, you will immediately notice collections of bottles of alcohol. Somewhere in this square block area you can find 5 liter boxes of Franzia wine for 16,000 won, or perhaps a 4 liter bottle of Carlo Rossi, and Centum Vitamins for 15,000 won. To see everything there is, walk to the next narrow lane and turn right, then right again, then right again…you are now back where you started. It is unlikely that you will see any "fresh" products like cheese or meats, but you can find protein powder, cigars, over-the-counter medicines, Skippy Peanut Butter, incredibly cheap vegetables, and who knows what else.
Across the street the alleys are filled with stores selling everything you need for the kitchen.
